This is how business will need to think. Well - along these lines anyway. This may have gone a little weird but it’s a great example of how the business world will start to rethink it’s consumers as co-creators of their business – the new terrain - content. Love it or hate this expression it’s a sign of what to come. 
It all starts naturally enough with a boring shot of a car. Missed opportunity but I guess ford isn’t quite that brave yet. Yes we know you mean cars!http://www.fusion41.com/ Then it gets kinda crazy with what they have done to make the car interesting to people who have some time on their hands and are interested in the kind of challenges and resulting stats that they seem to have winkled out of them. Sadly too the questions resemble a thinly disguised attempt to sex up their car and a cross between a reality TV show and a drunken night at the Agency. They have targeted their ideal consumer - some unsuspecting and presumably well paid punters. Well it’s a start.
The fact is they have to think differently to make the common or garden car seem a bit more interesting. Whoever wrote the challenges probably needs to get out more (a new car perhaps?) but it’s a valiant attempt to think differently within the media as it is now. So well done lads.
It all starts naturally enough with a boring shot of a car. Missed opportunity but I guess ford isn’t quite that brave yet. Yes we know you mean cars!http://www.fusion41.com/ Then it gets kinda crazy with what they have done to make the car interesting to people who have some time on their hands and are interested in the kind of challenges and resulting stats that they seem to have winkled out of them. Sadly too the questions resemble a thinly disguised attempt to sex up their car and a cross between a reality TV show and a drunken night at the Agency. They have targeted their ideal consumer - some unsuspecting and presumably well paid punters. Well it’s a start. The fact is they have to think differently to make the common or garden car seem a bit more interesting. Whoever wrote the challenges probably needs to get out more (a new car perhaps?) but it’s a valiant attempt to think differently within the media as it is now. So well done lads.
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