An occasional series of slants at the Wonderful World of Business - in visual form.
Sunday, 15 August 2010
Surfing An Apocalypse 2- My Sense Of It
Surfing An Apocalypse - The Thesis
The Life Cycle of a technology. The 7 life stages
I so like the rhythm of that. To me It's like the life of all living things. It is a manifesto for business and for us as human beings as much as it is for technology. Understand it and go with it. Maximize what it actually means. If we don't pay attention to ourselves and our businesses we just get to level 5 and superseded that little earlier.
Sunday, 8 August 2010
Drawn to be wild.
Cracking open the stuff I do naturally exposed just how unnaturally I had thought about the stuff.
We all get the point that most of the time we live with some element of paradox. The more you want something the less chance you have of getting it. The more you try to define something the harder it becomes to understand. I love what I do because I do what I love.
I'm lucky too because I planned it like that. It’s kinda working out. To say I knew what was going to happen every step of the way would be wildy untrue though. In truth, the surprises and unknowns created the the best parts of the journey. They may have seemed huge frustrations or even catastrophes at the time but they all added to the performance. I've recently been forced to break down all the components of what I do and at the literal level they are quite simple: question, write, draw and think. In putting it like that I'm forced to boil down what I actually do to fundamentals. Each of these four words are staggeringly deceptive. They are widely open to interpretation and levels of competence or quality. That's what's so brilliantly mischievous about the whole exercise. It always amazes and surprises me not that people are so bound by a word. They make it a term. I prefer the verb in most cases. Even then it’s a challenge to convey what is really going on. As a very visual kind of person I think I am less literal. I don't need to agonize each word when I can add a visual to give it rich meaning. In my mind up pops a bunch of possibilities and pictures anyway. Yet still some folk need to dialog a while to get each word grounded in their own mind. We are all a lot like that. Writing down the value of thoughts defines and refines my passion. Drawing them for the benefit of others ignites it. I'm careful when advising others though. I try hard to create a line between advice and somewhat experienced yet well removed objectivity. To advise sometimes is to attract unwelcome engagement and a lifelong dependency. Be careful what you wish for. I've become ensnared by wanting to help people through their stuff and found out the hard way that one becomes the cornerstone of others inability to stand for themselves. Standing up and showing up are two really big requirements for survival. One’s own confidence in any one of these serves the other. I really like to give and to give value generously. It inspires me to do it more. It enables me to stand up. It allows me to show up. In showing up I draw on what I have written. I've written about what I've drawn. It just all adds up. It adds to how I think and work. To give an indication of how what I do is the challenge I love - I've written some laws and principles about my world. These are the key themes that emerge from years of drawing conclusions for others.
- The Doh Rule - “The fact that organizations don't build real team spirit, belief and passion for the outcome cannot be underestimated. So why is it?”
- The Law of Dumb Calculations. "I don't have the time to go through all this thinking again" - When we all know the price of avoiding reasoning, rigor and critical decision making is a rounding error compared to the accumulative cost of the graveyard of failed businesses. What's up with that?
- A Clear Confusion. “Meaning defies clarity. In other words it might not.”
- The Context Rule - “Solving the wrong problem well is simple and requires us only to ignore context. Try it. Then Hide.”
- Tough & Tougher - “A Trilemma better describes hard choices in the 21st Century. It's never either - or. It's always either - or - and - and.”
- The Principle of Avoiding Complexity - “People who regard the act of thinking hard as complex and time consuming should try not doing so. See how complex and time consuming that is. Excellent.”
- The Law of Definition - “In defining anything - ever - be careful to listen to the lack of understanding on the face of the recipient. Then redefine it with them.”
Saturday, 7 August 2010
Decisions. Decisions.
How to test your decision-making instincts
Executives should trust their gut instincts - but only when four tests are met. By Andrew Campbell and Jo Whitehead
One of the most important questions facing leaders is when they should trust their gut instincts. Our work on flawed decisions suggests that leaders cannot prevent gut instinct from influencing their judgments. What they can do is identify situations where it is likely to be biased and then strengthen the decision process to reduce the resulting risk. Our gut intuition accesses our accumulated experiences in a synthesized way, so that we can form judgments and take action without any logical, conscious consideration. Think about how we react when we inadvertently drive across the center line in a road or see a car start to pull out of a side turn unexpectedly. Our bodies are jolted alert, and we turn the steering wheel well before we have had time to think about what the appropriate reaction should be. The brain appears to work in a similar way when we make more leisurely decisions. In fact, the latest findings in decision neuroscience suggest that our judgments are initiated by the unconscious weighing of emotional tags associated with our memories rather than by the conscious weighing of rational pros and cons: we start to feel something - often even before we are conscious of having thought anything. As a highly cerebral academic colleague recently commented, “I can’t see a logical flaw in what you are saying, but it gives me a queasy feeling in my stomach.” Given the powerful influence of positive and negative emotions on our unconscious, it is tempting to argue that leaders should never trust their gut: they should make decisions based solely on objective, logical analysis. But this advice overlooks the fact that we can’t get away from the influence of our gut instincts. They influence the way we frame a situation. They influence the options we choose to analyze. They cause us to consult some people and pay less attention to others. They encourage us to collect more data in one area but not in another. They influence the amount of time and effort we put into decisions. In other words, they infiltrate our decision making even when we are trying to be analytical and rational. This means that to protect decisions against bias, we first need to know when we can trust our gut feelings, confident that they are drawing on appropriate experiences and emotions. There follows the four tests...
Sunday, 25 July 2010
The Lure Of The Cobra
Saturday, 24 July 2010
Part Three: Rules Of Thumb for the 21st Century
Creativity is at the intersection of audacity, integrity and discernment. That incredible place where you dare to believe in that which your unique perception has caused you to stumble into. Initially it’s fog, then mischievous then a blast of clarity so profound you question its reality. Then it feels like a naturally occurring element. It must always have been there. We just hadn't noticed it before.
So the final set of things to challenge our days with...
- Change your tune. Start having a new way of tackling the same old issues. Try figuring out what the new theme and dialogue might be. Rehearse it until you get it right bit always keep your pitch fresh.
- Humor. Without it the world is a tough place. Humor is a great and creative act. It draws on all the above ideas. It can be swamped by work so its vital to make a space for it. There are moments when it sparks the next wave, the actual breakthrough or just ensures we don't take ourselves to seriously.
- Stand back and shoot yourself to pieces. You are a work in progress. It’s never finished. Don't ever stop. After that last success or failure forget it, use it bend it but never stop improving it. This will guarantee you the status of prime irritant but it will lengthen your life, your relevance and the likely success of all around you. Stay creative!
- Structure and Perspective. Not two different things but related ideas. Without a frame the mind isn't choosing between ideas. It is too wide for us to cotton onto the stuff that's flying around. Imagine solving a problem without the brief. In order to 'fly' the frame well you need perspective. Built from experience but unleashed from it the perspective is what adds the uniqueness. I love the idea that there are multiple great answers to the question. That's creativity.
- Teamworking can work but not without structure and souls mating. I've witnessed countless examples of creativity and creative teams. Collaboration to solve a problem is one of the greatest traits of the human. The trick is finding the shared soul. Sometimes this is a clash of opposites. Its a paradox but its true. Great work can come from teams that actually dislike each other but add that something in that peculiar way. At a special time. Genius often is a lonely path but it ignores the players on the path at its peril.
- Audacity In Everything. Just try stuff. Walked around a completely amazing historic town straight out of the guide book to stunning. In that town were feasts for the eye at every turn. I stumbled upon an artist in residence in one of these beautiful buildings - his art was wretched. Poorly assembled clip art from a million failed art school exam papers. He was selling out. Sold down a river to nowhere. He didn't sell to me. No audacity. No hope.
- Carry a camera. Forget whether the images are any good for a minute and start recording things that catch your eye, then your minds eye, then worry about whether the image was any good. Then start again after it made you think what had happened. Why. Does it make you look at stuff differently.
- Associate scenes with smell and taste. Associate smell and taste with scenes. Your mind can't help doing that to a certain extent anyway. Try and capture that in words or images. Add the extra feeling somehow. How did it go? Keep at the idea. Acuity, observation, memory and moments in time. Make your own word for it.
- Create a 'philosophy' - a structure to understand and live things through. Creativity requires a kind of stress. A positive stress without which no challenge, without which no noble cause to drive us on. We need to build that 'native way', that approach that has understood itself. A grace. A feeling of being at peace with chaos.
- Write. Even though no-one may ever read it - or get the same energy as you have from the act of writing stuff down, do it. It has a powerful way of putting structure into your thinking. It changes your ideas for the better. It allows you to see and feel what you actually mean. It stops you from believing your own hype because when written it has to add up. Don't worry that no-one may ever read it. It's for you. It's a creative act.
- Aim to simplify but not over simplify. It’s obvious that not everyone will immediately get your creativity. However it shows up. The minute you make it simple there will be those who want the underlying complex rationale. Remember to stay true to the idea. Respect the demand for both simplicity and complexity but figure out quickly which kind of audience you have.
- Contemplate the newer words. Attention, Reflection. Grace. Charm. Persistence. Honour. Symbolism. Social Media. Ingenuity, Experience. Okay they are not new words but have you contemplated them recently? Add your own but make them different.
That’s it! Enjoy the creative life!
Part Two: Rules Of Thumb for the 21st Century
Study Apple. There is a company that has broken the mould. Stayed true, thought beyond the traditional to revolutionize all around it. In a recent Fast Company article they explained the 10 reasons for the success:
- Magic doesn't happen in an echo chamber. Don't listen to the peer group, that's not what's going to make the difference. Create your own thinking space, your own lab and make that a real world.
- It's okay to be king. It's important that someone just decides how different its going to be. Get all the planned, prepared, complex stuff out of the way. Clean, simple decisive. Do it.
- Transcend Orthodoxy as long as it makes sense. Believe it or not there is a huge raging battle about the closed or open nature of iTunes. Who gives a crap its a great platform, it works its easy. It will change. Get over it. Its served a tremendous purpose already. In the beginning everyone who could shout said it wouldn't work. Now who's smiling?
- The default answer is no. Being a filter for what shouldn't be done is miles more important than what could be done. Easy to add more features when the one or two really important ones are already there but then they get clouded. The focus goes fuzzy. The customers get confused. Think about that.
- Serve your customer. No, really. Imagine a free repair service on site, no matter what the question no matter where you bought the product, no matter how long it might take. Right there - right now. Doh. How many other services do that? Not many right. That's the aptly named iGenius. I’ve just been. It really works.
- Apple is Religion. Everything is Marketing. The brand is so powerful and the range so thoroughly designed and beautiful. Each product has its 'thing' the buds on the earphones, the start up sound, the logo that lights up on the back. As long as they can think beyond the great thing we will mostly stay hooked. It needs to stay insanely good in the 21st Century.
- Kill the past. Looking at Apples patents filings you can see 3D computing, large scale touch and projection screens, desk free computing - why are we surprised? Well we aren't. Its killed previous versions of operating systems, the floppy disk and many other things. It isn't always right bit it makes for always embracing what's next, not what's gone.
- Turn Feedback Into Inspiration. Don't ignore customers requirements but don't be slaves to them either. They don't actually know what's possible but they will be a great guide. That guidance is the best of all worlds as long as you know how to stay ahead and still perform the alchemy.
- Don't Invent. Reinvent. Apples speciality is the remix. It takes multiple and threaded ideas and does a stunning job of jazzing with them into a wholly new category or 'type'. It avoids the linear step change and makes the leap radical. Total rethink completely dismisses the inbuilt barriers, the embedded layers of what's stopped earlier revolutions. Think differently. Change the paradigm. Delight the world.
- Play by Your Own Clock. Create the long plan. Easy when you are Apple. They have achieved the enviable position of being able to write the roadmap. Each wave of product learning from the last but now creating the platform for the next launches. We don't know what that me be just now but we can see the clues in every product, every platform. It just gets better and better.
More on the next post...
Part One: Rules Of Thumb for the 21st Century
They say - “Garlic is to Food as Insanity is to Art.” I would add - as Alchemy is to Creativity. Thought transformed into form. Add to all this that the ‘literal’ explanation of anything is to creativity what traveling through an airport system is to a positive experience. We're all, to a large degree, influenced by what goes on unconsciously. Stuff we don't truly understand. Trying to define everything all the time makes no more sense of it. It’s foolish. It’s much easier to explain certain things symbolically. A symbolic definition not a literal one. A metaphor, an analogy. It’s very hard to explain what or how we are actually thinking and therefore why we make certain decisions. Especially the 'creative' ones. People often look askance at the creative in the room and ask - “What the...?” It's this intangible and inexplicable part of us that just 'does' things. We are all creative. A burst of something, something chemical - an electrical charge goes off in our heads and bang, a new idea, a brushstroke – an outburst – a decisive act. A new spreadsheet. (Joking) Creative people just 'feel' things and do stuff that comes natural - it can be seen as curious behavior. It messes things up for the people around us occasionally. For me it's a major part of what I try to do in striving to be creative. It would be very boring to know what drives us and to be able to explain everything wouldn't it? Knowing everything in the conscious part of our heads is only partially to do with creativity. It is no good to only know stuff in our minds. Creativity comes from other parts of our body. It’s in every sense. Looking for evidence, literal proof is wrong in this sphere. And counter productive. Creativity is felt. It comes from the heart, the mind and the whole of the body. Deep inside. It’s neural, chemical, pathological. Profound. Lacking codification. (just yet). I find it extremely difficult to explain 'why' some things are the way they are and why they emerged. Impossible to articulate. The more I'm asked to explain or transfer the knowledge of a creative act/thing or why it came to be - the more I realize that by defining the thing the harder it is to explain the thing. It's often so much of a difficulty to define that words become bizarre or woolly so I will avoid the question/change the subject. It just is. So to get through I have compiled my list of laws and rules of thumb for the 21st Century. Here are the first 10. I will post the rest.
Remaining sane and creative while Google Burns. Random things to inspire creative thinking in the 21st Century.
- Develop a magpie mind. Steal from everywhere and then mess with what you find. Hoard it as it will be bound to be useful sometime. Share bits. Don't defend any of it. Chuck it about. Jazz with it.
- Pick things up that you don't normally. Look at them hard. See something new. Find a great thought inside every one of them. Ask it hard questions. Twitter that idea. Do it. Do it lots. Write stuff about it - even if it's not good.
- Read 20 different magazines from Barnes & Noble every month. Waxpoetics, Kosmos, Filter. Carpe Articulum. That kind of stuff. Popular Science. The Beano. Write down inspiring bits. Feel what is presented not just the words or the pictures.
- Visit stores that aren't normally you. Try out the small shops that are out of town or in the less typical spots. See. Remember. Question. Buy a mad thing.
- Stop talking about how things used to be as if that was something. They aren't now so what are you saying. Try and mingle the lessons of those bygone days into what is going to happen next. And after that. And then after that. Be positive about that.
- Move away for a while. Get out from under the spells of others or the normal for at least a week. Don't do the expected things. Try different places, parts of your neighborhood. A whole new neighborhood. Catch fish.
- Understand the definitions of what you mean. Especially the big things that really do drive you. Words you use define you so you had better really know and feel the ones you trot out about yourself. Leader. Manager. Innovator. Coach, Expert. What the heck do those words mean? Determined, spiritual, hard working, cautious. And just what does that say about you?
- Raise your aim. And not just by a little bit. By a thousand times and see if you can think about that. What does that tell you. What would you do differently. Try that.
- Have very different conversations. Deliberately create conversations that aren't the ones you normally have. Try listening to yourself in those conversations. Were you neutral? Discursive? Interesting? Argumentative? A pain? Boring? Creative?
- Get over your own opinions and yourself. Try to project the really part of you. Explain what is driving your point, not just banging on your point.
More on the next post...
Thursday, 22 July 2010
Sunday, 11 July 2010
21st Century Progress.
Remember this song? “In the year 2525, If man is still alive, If woman can survive, They may find ... ” - right through to - “In the year 9595, I'm kinda wonderin' if Man is gonna be alive. He's taken everything this old Earth can give, and he ain't put back nothing. God is gonna shake his mighty head. He'll either say, "I'm pleased where man has been" Or tear it down and start again. Now it's been 10,000 years, Man has cried a billion tears, For what, he never knew. Now man's reign is through. But through eternal night, The twinkling of starlight. So very far away, Maybe it's only yesterday. Gives a lie to the feeling that there is nothing new, we may not learn fast enough and life will simply start of another cycle. Back in the 60’s (Source Wikipedia) the song suggested a world doomed by its passive acquiescence to and overdependence on its own overdone technologies, struck a resonant chord in millions of people around the world in the late 1960s.The song describes a nightmarish vision of the future as man's technological inventions gradually dehumanize him. The song also references examples of technologies that were not fully developed but were known to the public in 1969, such as robots, as well as future technology that would come into existence long before their prediction in the song, the science of test tube babies and genetic selection by parents of their future children. Such a concept had been explored in a few science fiction novels but had not yet, for the most part, been mentioned in the mainstream media.
Sunday, 20 June 2010
The Art Of Disruption
Disruption is a phenomenal tool. But we have to let it teach us something!
“In the year 2525, If man is still alive, If woman can survive, They may find ... ” - right through to - “In the year 9595, I'm kinda wonderin' if Man is gonna be alive. He's taken everything this old Earth can give, and he ain't put back nothing. God is gonna shake his mighty head. He'll either say, "I'm pleased where man has been” or “Tear it down and start again.” “Now it's been 10,000 years, Man has cried a billion tears, For what, he never knew. Now man's reign is through. But through eternal night, The twinkling of starlight. So very far away, Maybe it's only yesterday.” Gives a lie to the feeling that there is nothing new, we may not learn fast enough and life will simply start of another cycle. Back in the 60’s the song suggested a world doomed by its passive acquiescence to (and overdependence on) its own overdone technologies. This struck a resonant chord in millions of people around the world. The song describes a nightmarish vision of the future as man's technological inventions gradually dehumanize him. The song references examples of technologies that were not fully developed but were known to the public, such as robots, future technology that would come into existence long before their prediction in the song, the science of test tube babies and genetic selection by parents of their future children. (Source Wikipedia) Coming up to half way through 2010 already! See anything familiar here? - things on our client’s minds just now:
“So very far away, Maybe it's only yesterday.”
Saturday, 19 June 2010
Creativity Defined. Impossible.
Creativity despises process. It doesn't come from tedious, samey or witless conversation. It doesn't come from battling `to-and-fro'. It runs from those constantly agonizing folk who just want to disagree for the sake of it or defend through vinegar lenses their precious limited view of what's not possible. Creativity shrinks from this negativity and caution. It loathes the immediate pouring forth of ‘risk’ or `NO'.
Creativity needs no boxes and no rules. Creativity loves to challenge boxes and break rules. That’s its job. That is what creativity does best. It cannot be restrained. Creativity is about humor and mischief. It thrives on the curious - the different. It is a mingling of things. Often not new just repurposed. Creativity requires that spark and thrill of something borderline. Bizarre. Not quite right. Then right. Creativity is what if, not “What?” It is about the other side of now. It is about “Could we?” It lives in the art and guile of the optimist and in the mind of those who want positive change. At any cost. There are casualties and there are the bad times. That just drives on the creative to kill with creativity. Creativity is a drug. It is habit. It is not possible to get clean. See? Indefinable.
Wednesday, 16 June 2010
Shocking Reversals!
If you have not seen this video stop everything and concentrate on it for 1 minute and 44 seconds. 13 Million views and counting and I only wish I had written it. Much as I wish had written this manifesto below. Both pieces on Lost Generations. I like things that shock, suprise and make me think and these are two of the best of recent history. Hope you find them challenging and optimistic as I do.
Dear Old People Who Run The World.
Regards (Written in Harvard Business quite some time ago)
Monday, 14 June 2010
Down By The River. Groove Armadillo
That's an amazing space, it's rare and where I can get to really think, be inspired - be. Be but without all the usual conditions or constraints. Weird? Not really.
I'm long over with the small talk, the often facile and tawdry conversation that seems to occupy so many daily lives. I want that time back. Actually I need it. I am getting more selfish as I get on with my life. I'm really not over generalizing but I want to choose the conversations I have and can have. It’s pretty obvious I guess. I don't care to put myself into the position where I have no choice but to hear about John Terry's bedroom habits or how someone downed 30 Remolacha's (Mandarin Vodka, Cointreau, Jus D'Orange sugar and beetroot served straight) in one night. I do actually like people. (You wouldn’t think that would you!)
I like them from a distance. Sad to imagine for some perhaps but that's it. Sorry. I stay very optimistic but I increasingly have to choose how and where I spend my time to stay that way. What’s so fascinating is that through the lens of technology and the interface of the internet or screen I find that I am actually able to identify many more people that I like and that I do want to have a relationship with. I’ve had far better success this way than randomly bumping into people in a bar or at the dinner party of people I should have said no to. Sound familiar?
Open Mingling - 21st Century Mash Up
The Wi-Fi was so bad I had to go to Hong Kong.
"The Captain is taking us to Hong Kong in 12 hours and 28 minutes." Said the impeccable stewardess. But I want to go now! I thought as I buckled into these strange new 'herringbone' format seats. They now seem to be the fashion at least for Virgin and now Cathay. Is it just me that finds them claustrophobic? I'm getting the sense that the little Wi-Fi mark is becoming like a homing device for me. Making me make decisions on where to stay and eat! Do they have it aboard? Darn. Many of you will recoil at that idea I know. But it's true. It's way beyond work now. I've got my books, my magazines, my drawing tablet, my favorite restaurants, my car booking service, my daily news, my weather report, wikipedia, my Dictionary, my Movies, my music, my GoToMeeting tele-conferencing, my Facebook/Linked In and Twitter all there - and way more. Here's the thing. I'm having more conversations face to face. I can make different decisions on travel. Bottom line, I'm having more conversations face to face because I'm way more connected than ever before in my life. This means I spend my life meeting and working with thousands of people every year who I wouldn’t have and It means I can make better decisions about how I spend my time. I really believe that I am better informed, more able to talk about more things and generally much more globally conscious, interested and ethically aware. Far more so than if I were still ploughing through just books. In developing ‘Apps’, mash-ups – trying/thinking - imagining what social ands technological platforms to base our work on it’s interesting to listen and see just what is actually going on. The Carte Vitale becomes L'Application de la vie. (La demande de vie?).
No idea where this will go. These days it’s stupid to say where it will end up as it won’t. Apps and current day devices merely a fascinating stepping stone on some fantastic unfathomable gadget fuelled journey. Well we can’t afford to not ride these waves and we must interrupt our cosy existence and those of our clients with points of view. My point of view errs towards the notion of managed mingling. Stealing the currently fashionable mass mingling definition outlined below. This takes the best of what you want inside an open proposition. No ‘App’ is an island in my view. It’s mingled and that’s that and we hade better figure out what that means as there is a huge ‘App’etite for it. At Group Partners we have long searched for a business Facetwitter meets YouTubed-In meets Huddlepedia, meets Picasa/issuu mingle. With all the ability to jazz with the auto-posting and other means of direct and indirect syndication. “Long gone are the days when 'online' was synonymous with social isolation and loneliness. In fact, we're now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend, begging to be turned into new services for your customers.” - Trendwatching.com And with great respect to Trendwatching.com they go on...
As predicted by digital gurus more than a decade ago, hundreds of millions of people are now living large parts of their lives online (and lovin’ it!). However, this has not turned entire generations into homebound, anti-social zombies (another popular forecast). Social media and mobile communications are fueling what is known as ‘mass mingling’ that defies every cliché about diminished human interaction in our ‘online era’. So (for now), forget a future in which the majority of consumers lose themselves in virtual worlds, with cities dying and kids never seeing the light of day; expect people to mingle and meet up like there’s no tomorrow. A definition: MASS MINGLING
Thanks to the online revolution, hundreds of millions are now actively searching for, finding, connecting/signaling, and staying in touch with likeminded souls in the virtual world. Constant updates, GPS and mobile online access is now bringing this explosion of dating, networking, socializing and mingling to the real world domain. Here’s what driving this trend, in more detail:
MASS MINGLING follows the pattern of any consumer trend, whereby an existing human need is unlocked in a new way. In this case, interacting with other people - a fundamental need (which goes beyond simply enjoying one another's company, or being emotionally dependent on other people) - has become easier thanks to new technology. So, no surprise here that hundreds of millions of people are now adding and tending to personal profiles (listing likes and dislikes, interests, preferences, physical assets, and opinions), making it easier than ever before to ‘discover', or stay in touch with, likeminded others.
Think friends and family, business colleagues, romantic interests, and those sharing similar hobbies, interests, political preferences, grievances or causes. And all this 'befriending' takes place in unprecedented quantities: never before were people able to build and maintain such extensive and relevant personal networks. Some numbers:
“Thanks to our connection machine, they [young people] will stay linked, likely for the rest of their lives. With their blogs, MySpace pages, Flickr photos, YouTube videos, Seesmic conversations, Twitter feeds, and all the means for sharing their lives yet to be invented, they will leave lifelong Google tracks that will make it easier to find them."
This incredibly powerful tandem of mass urbanization and experiences has resulted in an orgy of real world activities and happenings that are all about mingling; from countless cultural and not so cultural events, concerts, festivals, and seminars, to a burgeoning and truly global bar/dining/party scene, to a Warholian retail renaissance, to tourism & travel now being one of the world's largest industries, employing approximately 220 million people and generating over 9.4 percent of world GDP. In short, people have always, and will for a long time continue to enjoy interacting with other warm bodies. The mobile web has eradicated any wired person's dilemma whether to be offline in the real world, or being online but stuck in one location (in a room, or worse, in a basement). Offline is now online, and online is offline. More on that below ('An info-layer on top of daily life'). A quick side-step: Traveling (and thus meeting up) has of course become easier, cheaper and yet more sophisticated on a global scale. Forget recessions, strikes and Icelandic volcanoes: the NO-FRILLS CHIC travel-eco-system now includes low cost airlines from the Middle East to Asia, and funky Yotel/CitizenM style hotels from Taipei to Toronto. Making it possible to go anywhere and meet anyone, at low costs, without having to sacrifice too much comfort. MASS MINGLING is happening because people can. There's now an all-encompassing information layer* on top of real-world daily life, that (especially when mobile and location-based), turns 'connecting' into 24/7 and 'on the go', further blurring the boundaries between online and offline. This layer has created a space in which following, finding, tracking, connecting to, and ultimately (spontaneously) meeting up in the real world with interesting known and unknown people will be easy, automatic, instinctive, convenient, and even natural. And thus, for many, connecting to 'strangers' is rapidly becoming second nature. For a glimpse of things to come, dive into location-based 'meet-up' services like:
* Let's not forget that this emerging layer also taps into a vast reservoir of local knowledge and content that has been growing online for years. This incredible info-infrastructure further helps (if not encourages) MASS-MINGLING prone consumers to select venues and activities (based on profiles, preferences, reviews etc.) before venturing out.
A number of examples, though there are so many, that this is really just a snapshot. We assume that virtually all of you have been taking part in this trend for ages anyway, so let's focus on anything that may help you hone your MASS MINGLING offerings:
This is just the tip of the iceberg. Time to get going! Expect the MASS MINGLING trend to be giving for a long time. While all of the above will go mainstream in the years to come, keep a (short-term) eye out for impromptu meet-ups of strangers, mobs and crowds with similar causes. Many of these meet-ups will revolve around generating public attention, or getting something done.
Thursday, 10 June 2010
We Was Bored
Masters of Disruption
The problem though was that the industry didn't quite exist yet. Even so we observed a gap in it. Clients, including me, realized that we had a problem with how to think about how to think - about anything really. Especially problems. In a phrase, we were too close to them to see them. External agencies were too biased by the way they thought about them to see them – and - we didn't know what ‘they’ were in the first place. So we couldn’t describe them. Of course back then we didn’t know this.
Business is actually set up to fail. It’s designed that way. 'Divisions', 'Departments' and 'Units'. Surely they should be 'Completes', 'Wholes' and 'Unifieds'. As a direct result business breeds separate smaller business pieces (silos as they are now known). These islands of people have their own language, religion and faith. It cannot possibly add up to a single minded stated goal. How could it? We aim to break all that. Add all this up and it doesn’t add up. People who don’t know what they need, asking people who don’t know how to do anything else (but what they do) do what they do, which may may well not be right, to solve the problem for people who then wouldn’t know if the problem was right or not until it is too late and then the solution turns out to be the next problem. Is that a sentence? Well for some of my clients it certainly has been. I have often suggested that I could write a single brief - give it to an advertising agency, a consulting firm and a software company and get back a 30 second TV commercial, a 6 month assessment assignment and an SAP implementation. And they would all be convinced they had answered the brief. What are business folk doing if they aren't thinking about what makes business business? What makes business work is knowing, as much as you can, the important parts of what a business does. We’ve cunningly ‘codified’ that into the 24 modules of 4D™. The logic of 4D™ is simple yet beguiling. For example:
All the above would seem a daily refinement and pretty darned obvious if only there was a blueprint. You would think. It so seldom is. That’s what 4D™ aims to put right. To me there is little else required in business than to get this stuff right. But. It never fails to shock us.
Very few, if any, of our 2500 assignments has seen much fluidity or confidence in more than half of these 24 modules within 4D™. Let alone their integration into a coherent set of plans. It also surprises me greatly that often good enough is good enough. In the 21st Century it isn't. The aim going in seems so low. By raising peoples sights and ambitions it’s possible to do so much more. People prove that all around us every day. So why is business conditioned to not think – or conditioned to think that it’s always going to be the same so lets not bovver.
Painfully Simple. Those that attack see our work as over complex, impenetrable, hard work. Unless we can get them to think for longer than one minute and explain how simple it actually is then they remain pained with the threat of the unknown. Peck away. Once they overcome their fear, like a first time bungee jumper, then they are it’s biggest fans. Field trip. The wonderers are intrigued from minute one. While they may never fully get it they are entrapped for a lifetime by the idea of visualized knowledge, eco-system dynamics and creative logic. Guess who become the best ambassadors for Group Partners in the longer run? It's quite hard to tell a simple story about what we do as a business. It's a practice. It has a big production element. It exploits the two inventions we have stumbled across - Structured Visual Thinking™ (the philosophy) and 4D™ (the application and method). We say that this is designed to help our clients avoid solving the wrong problem really well. It does. We work with big and small partners. They bring us in. We want to remain neutral to any outcome. Simply put it's about making better decisions and doing so creatively. Big and messy word that - creativity. For me in this market creativity is the application of one's mind to solving problems in a different but more valuable way than the norm. Going beyond the humdrum, same, ordinary to find the innovative, unique and extraordinary. To me that's what's required so we just apply it to everything we do. Simples. We've always had an Expert Network™ Yes we've always had an Expert Network™ this made complete sense when setting up the business 10 years ago and now even more so. In the early days people didn’t get it and suggested it was a distraction. I told them to F off. They did. We have stayed true to it although we haven’t fully leveraged it. We find people who may be able to help our clients when we uncover a need. We also go and support our partners, often these same people, with our tools and techniques to improve their work. It works well. We remain neutral. We’ve made great friends around the world. We are working with them right now. Creativity is a really big part of Group Partners and it comes from the strangest places. When you are least expecting it. But you can practice at making it more likely. In over 2500 cases our approach has resulted in creativity of one form or another - innovation, inspiration, ingenuity, communication. Breakthroughs, epiphanies, catharsis. Mischief. We like that. 12 Reasons to get over yourself around creativity and Innovation - http://johncaswell.posterous.com/zager-and-evans-the-eve-of-eruption Fundamentally the approach forces the audience to reach into unexpected areas. Places they didn’t think they could get. Places and spaces where creativity is more likely - where they have not been before. We make sure the outcomes are creative too. We work at scale. We find massive walls and bring magic paper. People look at us strangely. We like that too.
The writing is on the wall. Something special and hard to explain happens when a conversation is translated live onto a wall. It is part synthesis of many layers of discussion, part honoring the audience, part performance art and part warranting the vital component in something yet to be. Visually Thinking and Acuity - http://johncaswell.posterous.com/visualizing-thinking-hallucinatory-drugs Creativity is also applied to deliverables, words, stories, technology and tools and everything we do when we show up. Our success is to take the traditional, random and often abused process of strategy, transformation or change and then drive a truck through it. Do everything differently. Remove the anesthesia of Power Point and endless droning meetings and replace it with smart, focused sessions that are enjoyable, visual and meaningful. Come out the end with something that can be used immediately. We've removed the biased lens of the solution provider, the expert, the ad agency, the consultant seeking the thousands of hours and 4 square matrices. Chucked it all out. We've changed the dialog by asking sharper questions and we’ve extended the context so that the discussion has a chance to breathe. By really mastering the idea of structure and the effect of them on existing patterns we built frameworks of a logical nature. These frameworks bust open the status quo and stuckness in a friendly, visual and energetic way. They force teams to think openly and out loud. By doing it often we learned that our clients became more confident and more able to see for themselves where gaps lie and opportunities and decisions needed to be made. Our frameworks are intuitive and deceptively simple. But they are great friends in ensuring we think well. They remove the idea of opinion and blather. They take no prisoners. That's quite magical. Design is another of those bear trap (with sticking up in the air fatally poisonous toxin tipped bamboo shafts. Lots of them) words. Innovation is another, knowledge, leadership, brand. Oh don't get me on brand. Marketing is another one. All of them loaded and highly dangerous. We mean the skills and competencies of conscious and thoughtful, experienced people crafting a new something. Obsessing until it works beautifully, behaves exceedingly well and looks fit for the task it was designed for. It may also take your breath away. We also use the term Information Design. That is our definition of the word design applied to Information and its need to be communicated to others well. Columbo Questions
The most powerful questions of all come when they are least expected. The ‘so what’ question, the “I don’t quite get that” - “It doesn’t quite make sense can you explain that to me again?” question - all writ large on a 60 feet wall. The Columbo Questions - http://johncaswell.posterous.com/columbo-questions-and-the-semantic-answering And finally.
Oh and we write a lot more about all this on Twitter, Facebook and blogs and wikis and more. We can't stop. Stop. WHAT WE DO - IN 1 MINUTE | http://bit.ly/cDbkQz
EASY GUIDES - HOW IT ALL WORKS | http://bit.ly/byzr32
WHAT’S ON MY MIND? | http://johncaswell.posterous.com/
FOLLOW ON TWITTER | http://twitter.com/johncaswell
FOLLOW ON FACEBOOK | http://www.facebook.com/GroupPartners THINKING: There’s an App for that! - 4D™
"Helping our clients avoid solving the wrong problem really well"