Monday, 30 August 2010

The Wall 2

A wall is a vastly underestimated device. It has scale. It can be viewed from many angles. It is impressive. We tend to walk blindly past them. Not me. I love them. I use them in my work. I get to notice a great wall. Even when I am not in China.  In my opinion the wall is a 21st Century tool.  A massive canvas for the integration and interrogation of thought. A place to paint wisdom and knowledge. A tapestry. It’s time to rethink the wall. If the wall were taken less literally it could have a thousand metaphors/symbols for the 21st Century.

The power to display the strength of humanity in the face of increasing threat. This is what the great walls always represented. Why do we forget as a species?

Think of them as massive statements – billboards for quality expression. The unity of mankind could use the wall to turn back its mistakes.  Walls could become a symbol of hope in the midst of turmoil, standing firm against the swirling elements. A manifesto of optimism, telling the story of change for the future. The proud balustrades of a new pioneering peoples against the inequities of our past. The structure of change and creativity. The reflection of all thought. The mechanism for capture and synthesis that enables scale, context and perspective.

If you've ever seen a Son Et Lumiere in France (This one was at Le Mans) you will understand. You will get what I am saying about scale, storytelling and the power of the array on the walls.  At 50 -100 feet the impact is uplifting. Looking at the sheer magnitude of the whole thing is breathtaking for humans. This says to us that we should change scale more often and see what we can see in a bigger context. A feast for more of our senses - at more meaningful size and juxtaposition.

Technology will soon enable whole walls, vast spaces to be covered in High Definition display. The Advertising world has long used these tricks to amaze and capture attention and imagination. Soon all of us will have the power to command attention. What would we say?

Posted via email from Just Thinking!

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