Innovating requires a fine kind alchemy - a mischievous blend of three things -1. Making countless mistakes. 2. An ironic sense of humour and 3. Obsessive creative endeavour. These three dimensions form a kind of diabolical tension. A triangle that becomes a circular and perpetual crusade in my brain. A vicious circle.
1. Mistakes need to be utterly soul destroying - becoming triggers for the next idea. Ideas come from our thoughts so having our minds challenged refreshes the spirit and forces us to fix the aching void of failure. Of course this takes a masochism of an unenviable type.
2. Irony seems to force the best kind of comedy from me. That comedy translates into a creativity which in turn comes from the deep depths of I know not where. I know irony is not to everyone's taste and which is why it suits me and probably confirms my endless joy from it. I like to leverage the heady mix of adrenalin and disruptive energy shocks and provokes so much.
3. Creativity is the result and forces the crusade to finish building the pyramids of idea in my head. Ideas so outrageous but that will fix the problem and answer the brief. The fix needs to be breathtaking and when it isn't it's just another another soul destroying mistake.
I laugh ironically.
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